SDSURF Communications Strategic Plan Communications
Strategic Priority: Expand Strategic Communications
Strengthen communication to support business goals and enhance reputation
Expand communications and educational efforts with central staff.
- Improve communication in all directions, across all divisions.
- Develop and implement an employee communications program to educate and engage Foundation central staff.
- Provide appropriate, effective and timely communication.
- Develop and disseminate clear policies on communication - who receives what, when and how.
Increase communications and educational efforts with principal investigators, project staff and other account holders.
- Create additional opportunities for discussion and dissemination of information.
- Develop mutually beneficial partnerships.
- Develop mechanisms for purposeful collaboration with the University.
- Establish and encourage collegial interactions among all administrative units, academic units, and service units.
- Optimize opportunities for staff to engage in effective communication with principal investigators, project staff and other account holders.
- Foster a positive image of SDSU Research Foundation.
- Create and support mechanisms for soliciting, discussing and reviewing feedback and input from the university community and stakeholders in all areas on a continuing basis.
Strengthen relationship with administrators and faculty.
- Collaborate on joint goals and objectives.
- Seek input and guidance consistently on major issues, initiatives and programs.
- Communicate issues of importance to administrators and faculty.
- Build trust in senior and executive level management.
- Position SDSU Research Foundation as one of SDSU's most valuable assets.
Enhance outreach and educational efforts with external stakeholders.
- Serve as ambassadors of SDSU Research Foundation.
- Present SDSU Research Foundation in a positive light.
- Promote, publicize and recognize research achievement.
- Sustain and develop new regional partnerships with industry and local government agencies.
- Provide opportunities for staff engagement with the community and external audiences.
Foster communication through use of electronic mail, the World Wide Web, and other electronic communication technologies.
- Complete implementation of a centralized e-mail communications database.
- Enhance appearance and content of Foundation web site.
- Develop and launch a web portal.