SDSURF Communications Strategic Plan Purpose & Value
Strategic Plan - Purpose and Values
Purpose
- The purpose of SDSU Research Foundation is to further the educational, research and community service mission of San Diego State University.
Values
- Commitment to the University and the community
We will serve as a resource to the University supporting and advancing the University's research agenda. We will address and respond to the needs of the campus community, develop strong relationships, and create opportunities for partnership. We will strive to establish effective communication with both the University and the community.
- Client service and satisfaction
Quality service is an integral component and trademark of SDSU Research Foundation. We will focus on those we serve and be attentive to their needs. We will listen to our colleagues, sponsors and the community about their expectations and we will respond in a courteous and efficient manner.
- People ~ our most important resource
Central to the success of any organization are its people. We will develop and foster a highly-talented staff who are engaged, productive and committed to fulfilling the Foundation's mission. We are committed to creating opportunities for individuals to realize their full potential.
- Diversity
We will create a workplace that respects, welcomes and promotes diversity. We will be respectful of our differences and foster a work environment that is inclusive and reflects openness, collaboration, and a feeling of unity.
- Integrity and fiscal responsibility
We will use our financial, physical and human resources wisely and employ careful stewardship of these resources. In our work, we will demonstrate the highest standards of personal and professional honesty and integrity.
- Entrepreneurship
We will be entrepreneurial in spirit and in action, developing new ideas and revenue-generating opportunities. We will cultivate an environment that encourages bold actions in order to improve the organization.
- The long-term view
We will build for the future, rewarding innovation and creativity. We will develop new initiatives and implement solutions to all challenges we face. As we prepare for tomorrow, we will invest and use our resources efficiently and effectively.
- Successful results
We will develop a shared commitment to quality and strive for excellence in all we do. We will adopt best practices that promote our ongoing commitment to continuous improvement.